Pro Exp: Annie Greenabelle Day 1+2 7/4/2011

Day 1

This all started with a forwarded e-mail from our tutor which started at Annie Greenabelle Clothing Company. The job in hand was to create some images for their new Spring/Summer collection line and place them in a catalogue. On first glance I read that the photo shoot would be on location in Loughborough. Travel has always put me off for some reason, no idea why, it just always has. However over all I am glad I took this opportunity.

The company is still relatively new and wanted to help out further University Students since their own designer recently graduated from Coventry University. Since my idea for this Professional Experience was to try many different things to make me more diverse and the travel was paid for, I decided to man up and go for it. Plus I heard that fellow Photographer Francesca Hancox was shooting this challenge before me and so I wondered if I could go help assist. Emails were then sent back and forth to confirm times and dates.

Time: as close to 9:30 we could get via train to Loughborough Station to be then transported to the location.

Location: Loughborough Station then onto a house with vast grounds.

A sample was sent over email of how they wanted the images to look, this included indoor and outdoor locations as well as a mention of a Cafe type location. Therefore me and Fran met up couple day prior to our departure to discuss the equipment we will need to take. Since we figured there were going to be various locations we took a range of items to help us cope in either situations.


  • 750w Bowens x 2
  • Beauty Dish
  • Snoot
  • D700 for me
  • 70-200mm lens for the Nikon
  • 5D Mark II for Fran
  • spare memory card
  • Spare Battery
  • my dads gold/white reflector.
  • Light meter
To get there and back we looked at train times a couple days before on The Train Line website. This meant we had to get a train before 8:00am from Coventry with the gear. However Frans boyfriend managed to get a day off and so he could give us a lift to The Unit in which they are based and we can travel with the crew from there. This meant they were now picking me from mine at around 8:30.
We also heard that there was another Student, Christine, from Nottingham Trent University coming along for the ride. Once Fran and I saw that Christine had turned up with a camera and a lens where as we turned up with lighting kits, lenses, batteries and other lighting accessories, we felt that we may have over killed it. However if we did not bring these items you could probably bet on it that we needed it.
Fran and I were the First to arrive at the unit and so we were given a quick briefing on what they wanted from us and even showed us the examples again and further catalogue they had found. Christine and the owner of Annie Greenabelle arrived and so we packed the van, got in the cars and left the Unit around 10:00am and were ready shooting between 11:00 and 11:30am. The photographing in the locations went extremely well if not a little behind on time. The models worked well together and often gave their own suggestions as well as Photographers telling the team what we felt worked and what did not work so well. Towards the end of the day to save time we split up into teams. Fran and I made one team so we could further work together and help assist whilst Christine made another. In the we did kind of over kill the equipment as the only thing that appeared useful was the gold side of the reflector to get the warm look that the team wanted.
Here are the final edited images Annie Greenabelle Requested:

As a team Fran and I worked quite well. We have worked together in the past and often share the same ideas so working together is never a disheartened moment.. Together we helped each out when reviewing images ont he back of the camera whilst the Christine was shooting. Also we took it in turns to photograph the models whilst one person held the reflector. However to improve we could of got involved more, especially me, with telling the models how to pose and what looks right through the cameras point of view as well as saying what worked and what plain did not since they had not done a proper location shoot like this before and I know I have not.

List of Contacts gained:

  • Maisie (Designer for Annie) and the rest of the team
  • Models:
    • Hannah
    • George
    • Kitty
  • Christine (If i am needed for second shooting)

Day 2

The second day of this shoot consisted of me cutting down 447 shots into a more manageable number for the team to sort through since the idea from them was to send them the images and they could tell us which ones were more worthy. However I still went through the images and edited the ones I felt worked and included these in a folder along with the others. In the end I managed to get the number number down to 395 images which was then further cut down to 173 images to be viewed by them Via Dropbox. At first the suggestion was to send the images by disk, however my idea was to send the images via Dropbox as this is a inexpensive and faster way for the client to see the images. On the other hand i feel that here I should of just sent the best of the images and not just the whole lot as I am sure it is my duty as the photographer to say this is what works this is sharper than that, the composition in this frame is stronger than the ones you have chosen.

Here is a couple that i liked but did not fit in with the style needed, plus I felt it looked better in black and white which is not much good for showing things like clothing…

The first of the two images above actually received this comment on Flickr which made my night:


Really beautiful shot. You’ve brought out the model’s good looks with a lovely high key shot. This is so professional I thought it was from a magazine.’


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